PENGGUNAAN TELEMARKETING DALAM PEMASARAN PRODUK HOTEL MELIA PUROSANI YOGYAKARTA
The development of hotel in this era cannot be separated from marketing strategy which is used by hotel management to market the hotel�s product. One of the strategy that the hotel usually used is telemarketing in marketing the hotel�s product. One of the hotel that using telemarketing in market...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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