ANALISIS PENGARUH ATRIBUT EKSTRINSIK TERHADAP HARGA TEH HITAM INDONESIA BERDASARKAN MODEL HARGA HEDONIK
As heterogeneous product, the expectation price development of black tea to find the optimal price is difficult to be determined. Through the hedonic price as the willingness to pay of consumer on black tea can be known as the implicit price which can be used as a reference for price determination....
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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