ANALISIS PENGARUH ATRIBUT EKSTRINSIK TERHADAP HARGA TEH HITAM INDONESIA BERDASARKAN MODEL HARGA HEDONIK

As heterogeneous product, the expectation price development of black tea to find the optimal price is difficult to be determined. Through the hedonic price as the willingness to pay of consumer on black tea can be known as the implicit price which can be used as a reference for price determination....

詳細記述

書誌詳細
主要な著者: , MIKA MARGARETA, , Dr. Ir. Dyah Ismoyowati., M.Sc.
フォーマット: 学位論文
出版事項: [Yogyakarta] : Universitas Gadjah Mada 2014
主題:
ETD