PENERAPAN KOMUNIKASI PEMASARAN TERPADU DALAM MENINGKATKAN KEGIATAN PEMASARAN DI TEMBI RUMAH BUDAYA YOGYAKARTA

The research aims to know about the implementation of integrated marketing communication in enhancing marketing activities and obstacles faced in Tembi Rumah Budayain carrying out its integrated marketing communication strategy. The research conducted in Tembi Rumah Budaya. Data collected through in...

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Bibliographic Details
Main Authors: , DZIKRINA NOOR F, , Arina Pramusita SIP., M.Si
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD