| Summary: | The research aims to know about the implementation of integrated
marketing communication in enhancing marketing activities and obstacles faced
in Tembi Rumah Budayain carrying out its integrated marketing communication
strategy.
The research conducted in Tembi Rumah Budaya. Data collected through
interview, observation and literature study. The research methods used were
descriptive research methods by primary and secondary dataThe research methods
used were descriptive research methods by primary and secondary data.
The result were, Tembi Rumah Budaya has implemented integrated
marketing communication strategy and combined eight element of marketing
communication mix. Obstacles encountered were The delivery of a message was
not efficient, a lack of marketing staff, a competitor around, the economic
crisis,and the condition of the surrounding environment that is less support.
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