Pengaruh Kepercayaan Merek dan Kepuasan Pelanggan Pada Loyalitas Pelanggan Produk Antimo di Yogyakarta

This study aims to examine the effect of brand trust and customer satisfaction of Antimo product in Yogyakarta on customer loyalty of Antimo product in Yogyakarta. This study conducted a quantitative approach with survey method, using primary data from consumers. The po...

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Bibliographic Details
Main Authors: , GANDES SITORESMI, , Prof. Dr. Basu Swastha Dharmmesta, M.B.A.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD