Pengaruh Kepercayaan Merek dan Kepuasan Pelanggan Pada Loyalitas Pelanggan Produk Antimo di Yogyakarta
This study aims to examine the effect of brand trust and customer satisfaction of Antimo product in Yogyakarta on customer loyalty of Antimo product in Yogyakarta. This study conducted a quantitative approach with survey method, using primary data from consumers. The po...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| _version_ | 1826048654180352000 |
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| author | , GANDES SITORESMI , Prof. Dr. Basu Swastha Dharmmesta, M.B.A. |
| author_facet | , GANDES SITORESMI , Prof. Dr. Basu Swastha Dharmmesta, M.B.A. |
| author_sort | , GANDES SITORESMI |
| collection | UGM |
| description | This study aims to examine the effect of brand trust and customer satisfaction
of Antimo product in Yogyakarta on customer loyalty of Antimo product in
Yogyakarta.
This study conducted a quantitative approach with survey method, using
primary data from consumers. The population in this study were all consumer of
Antimo product in Yogyakarta. The sample in this study were some consumers of
Antimo product in Yogyakarta. The sampling used purposive sampling/judgment
sampling, which obtained 230 respondents who use the product in Yogyakarta and
eligible for the study's respondents. The data analysis methods employed in this study
was multiple regression analysis and the hypothesis testing used t-test.
Based on the results of the regression test conducted, the study reveals that the
two variables which are brand trust and customer satisfaction have a positive effect
on customer loyalty of Antimo product in Yogyakarta. |
| first_indexed | 2024-03-13T23:33:32Z |
| format | Thesis |
| id | oai:generic.eprints.org:131595 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:33:32Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1315952016-03-04T07:56:31Z https://repository.ugm.ac.id/131595/ Pengaruh Kepercayaan Merek dan Kepuasan Pelanggan Pada Loyalitas Pelanggan Produk Antimo di Yogyakarta , GANDES SITORESMI , Prof. Dr. Basu Swastha Dharmmesta, M.B.A. ETD This study aims to examine the effect of brand trust and customer satisfaction of Antimo product in Yogyakarta on customer loyalty of Antimo product in Yogyakarta. This study conducted a quantitative approach with survey method, using primary data from consumers. The population in this study were all consumer of Antimo product in Yogyakarta. The sample in this study were some consumers of Antimo product in Yogyakarta. The sampling used purposive sampling/judgment sampling, which obtained 230 respondents who use the product in Yogyakarta and eligible for the study's respondents. The data analysis methods employed in this study was multiple regression analysis and the hypothesis testing used t-test. Based on the results of the regression test conducted, the study reveals that the two variables which are brand trust and customer satisfaction have a positive effect on customer loyalty of Antimo product in Yogyakarta. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , GANDES SITORESMI and , Prof. Dr. Basu Swastha Dharmmesta, M.B.A. (2014) Pengaruh Kepercayaan Merek dan Kepuasan Pelanggan Pada Loyalitas Pelanggan Produk Antimo di Yogyakarta. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72092 |
| spellingShingle | ETD , GANDES SITORESMI , Prof. Dr. Basu Swastha Dharmmesta, M.B.A. Pengaruh Kepercayaan Merek dan Kepuasan Pelanggan Pada Loyalitas Pelanggan Produk Antimo di Yogyakarta |
| title | Pengaruh Kepercayaan Merek dan Kepuasan Pelanggan Pada Loyalitas Pelanggan Produk Antimo di Yogyakarta |
| title_full | Pengaruh Kepercayaan Merek dan Kepuasan Pelanggan Pada Loyalitas Pelanggan Produk Antimo di Yogyakarta |
| title_fullStr | Pengaruh Kepercayaan Merek dan Kepuasan Pelanggan Pada Loyalitas Pelanggan Produk Antimo di Yogyakarta |
| title_full_unstemmed | Pengaruh Kepercayaan Merek dan Kepuasan Pelanggan Pada Loyalitas Pelanggan Produk Antimo di Yogyakarta |
| title_short | Pengaruh Kepercayaan Merek dan Kepuasan Pelanggan Pada Loyalitas Pelanggan Produk Antimo di Yogyakarta |
| title_sort | pengaruh kepercayaan merek dan kepuasan pelanggan pada loyalitas pelanggan produk antimo di yogyakarta |
| topic | ETD |
| work_keys_str_mv | AT gandessitoresmi pengaruhkepercayaanmerekdankepuasanpelangganpadaloyalitaspelangganprodukantimodiyogyakarta AT profdrbasuswasthadharmmestamba pengaruhkepercayaanmerekdankepuasanpelangganpadaloyalitaspelangganprodukantimodiyogyakarta |