PENINGKATAN INTENSI PEMBELIAN HIJAU : PERAN DARI NILAI HIJAU YANG DIRASAKAN, RISIKO HIJAU YANG DIRASAKAN, DAN KEPERCAYAAN HIJAU PADA PRODUK JERSEY SEPAK BOLA
Environmental issues has become a big concern in business. New environmental friendly products get a positive responses from customers. This study aim to find out the relationship of green perceived value, green perceived risk, and green trust toward green purchase intention on the football jersey t...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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