PERANCANGAN STRATEGI PEMASARAN CARAMEL SALAK MENJADI PRODUK UNGGULAN DENGAN MENGGUNAKAN ANALISIS SWOT (Studi Kasus Cristal Salak, KWT Sri Rejeki Turi Sleman)

Salak pondoh is a tropical plant that is widely available in northern DIY, or rather at the slopes of Mount Merapi, Turi, Cangkringan, Sleman. Salak pondoh is a plant that bears fruit throughout the season and resistants to pests and diseases. The superior characteristics of salak pondoh has made a...

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Bibliographic Details
Main Authors: , HENDY DHARMAWAN, , Ir. Pujo Saroyo, M.Eng.Sc
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD