Exploring the Effect of the Extended TPB Model to Predict Consumers� Usage Intention on Daily Deal Discount Website
Daily deal discount website is experiencing a new fashion in recent years, especially in Indonesia. It presents growing importance as a new opportunity of promotional devices in targeting customized customers. Regarding to that, the evaluation of this promotional strategy is needed to predicting cus...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
|
| Subjects: |