REBRANDING PURAWISATA MENJADI MANDIRA BARUGA SEBAGAI UPAYA MENGEMBALIKAN BRAND IMAGE DESTINASI WISATA
Rebranding is derived from the word re- and branding. Re means again, while branding is the process of creating a brand image that connects the hearts and minds of customers. So rebranding is an effort made by the company to renew a brand that has been exist to make it better, by not ignore the orig...
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[Yogyakarta] : Universitas Gadjah Mada
2014
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