PERUMUSAN STRATEGI PEMASARAN GULA SEMUT MENGGUNAKAN ANALISA �SWOT� (Studi Kasus pada UD. Sumber Rejeki Kulon Progo Yogyakarta)
UD. Sumber Rejeki one of the industries that utilize the processing of agricultural commodities such as oil and empon-empon (rhizome) into a product of sugar ants (coconut sap sugar crystals), as well as syrup empon-empon. Marketing of sugar ants encountered some problems, stiff competition. So for...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
|
| Subjects: |
| _version_ | 1826048743575650304 |
|---|---|
| author | , DIAH WULANDARI , Ibnu Wahid Fakhrudin Aziz, STP, MT. |
| author_facet | , DIAH WULANDARI , Ibnu Wahid Fakhrudin Aziz, STP, MT. |
| author_sort | , DIAH WULANDARI |
| collection | UGM |
| description | UD. Sumber Rejeki one of the industries that utilize the processing of
agricultural commodities such as oil and empon-empon (rhizome) into a product
of sugar ants (coconut sap sugar crystals), as well as syrup empon-empon.
Marketing of sugar ants encountered some problems, stiff competition. So for
future needs proper solution how this industry can maintain the quality of
products that have so as to give satisfaction to the consumer.
This study aims to determine the level of consumers' desire to product
quality attributes of sugar ants that have been given and determine the effect of
the marketing mix. Commonly used attributes that consumers are still buying
quality while for other attributes that are used to support customer satisfaction
are: taste, quality, variety, practical / hygienic, prices, information, and
packaging. It also implements relationship marketing mix of product, price,
promotion, distribution of consumer satisfaction.
The study was conducted by using a questionnaire to measure customer
satisfaction based on the SWOT analysis has been used. Using the SWOT analysis
method able to judge the market opportunities to devise new marketing strategies.
The level of market opportunities is measured based on the evaluation SWOT
matrix that has been tested for validity and reliability, the sample was taken by
using multiple respondents. |
| first_indexed | 2024-03-13T23:34:57Z |
| format | Thesis |
| id | oai:generic.eprints.org:132036 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:34:57Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1320362016-03-04T07:54:48Z https://repository.ugm.ac.id/132036/ PERUMUSAN STRATEGI PEMASARAN GULA SEMUT MENGGUNAKAN ANALISA �SWOT� (Studi Kasus pada UD. Sumber Rejeki Kulon Progo Yogyakarta) , DIAH WULANDARI , Ibnu Wahid Fakhrudin Aziz, STP, MT. ETD UD. Sumber Rejeki one of the industries that utilize the processing of agricultural commodities such as oil and empon-empon (rhizome) into a product of sugar ants (coconut sap sugar crystals), as well as syrup empon-empon. Marketing of sugar ants encountered some problems, stiff competition. So for future needs proper solution how this industry can maintain the quality of products that have so as to give satisfaction to the consumer. This study aims to determine the level of consumers' desire to product quality attributes of sugar ants that have been given and determine the effect of the marketing mix. Commonly used attributes that consumers are still buying quality while for other attributes that are used to support customer satisfaction are: taste, quality, variety, practical / hygienic, prices, information, and packaging. It also implements relationship marketing mix of product, price, promotion, distribution of consumer satisfaction. The study was conducted by using a questionnaire to measure customer satisfaction based on the SWOT analysis has been used. Using the SWOT analysis method able to judge the market opportunities to devise new marketing strategies. The level of market opportunities is measured based on the evaluation SWOT matrix that has been tested for validity and reliability, the sample was taken by using multiple respondents. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , DIAH WULANDARI and , Ibnu Wahid Fakhrudin Aziz, STP, MT. (2014) PERUMUSAN STRATEGI PEMASARAN GULA SEMUT MENGGUNAKAN ANALISA �SWOT� (Studi Kasus pada UD. Sumber Rejeki Kulon Progo Yogyakarta). UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72552 |
| spellingShingle | ETD , DIAH WULANDARI , Ibnu Wahid Fakhrudin Aziz, STP, MT. PERUMUSAN STRATEGI PEMASARAN GULA SEMUT MENGGUNAKAN ANALISA �SWOT� (Studi Kasus pada UD. Sumber Rejeki Kulon Progo Yogyakarta) |
| title | PERUMUSAN STRATEGI PEMASARAN GULA SEMUT MENGGUNAKAN ANALISA �SWOT�
(Studi Kasus pada UD. Sumber Rejeki Kulon Progo Yogyakarta) |
| title_full | PERUMUSAN STRATEGI PEMASARAN GULA SEMUT MENGGUNAKAN ANALISA �SWOT�
(Studi Kasus pada UD. Sumber Rejeki Kulon Progo Yogyakarta) |
| title_fullStr | PERUMUSAN STRATEGI PEMASARAN GULA SEMUT MENGGUNAKAN ANALISA �SWOT�
(Studi Kasus pada UD. Sumber Rejeki Kulon Progo Yogyakarta) |
| title_full_unstemmed | PERUMUSAN STRATEGI PEMASARAN GULA SEMUT MENGGUNAKAN ANALISA �SWOT�
(Studi Kasus pada UD. Sumber Rejeki Kulon Progo Yogyakarta) |
| title_short | PERUMUSAN STRATEGI PEMASARAN GULA SEMUT MENGGUNAKAN ANALISA �SWOT�
(Studi Kasus pada UD. Sumber Rejeki Kulon Progo Yogyakarta) |
| title_sort | perumusan strategi pemasaran gula semut menggunakan analisa a��swota�� studi kasus pada ud sumber rejeki kulon progo yogyakarta |
| topic | ETD |
| work_keys_str_mv | AT diahwulandari perumusanstrategipemasarangulasemutmenggunakananalisaaswotastudikasuspadaudsumberrejekikulonprogoyogyakarta AT ibnuwahidfakhrudinazizstpmt perumusanstrategipemasarangulasemutmenggunakananalisaaswotastudikasuspadaudsumberrejekikulonprogoyogyakarta |