STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN KUNJUNGAN TAMU DI HOTEL ROS IN YOGYAKARTA
This research aims to find the overall duty of sales and marketing department, as well as to analyze market segmentation in order to determine the target of market, so that the best marketing strategy can be applied to the hotel management of Ros In Hotel Yogyakarta. The marketing strategy is a very...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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