REPRESENTASI BRAND IMAGE MELALUI KARAKTER STICKER LINE MESSENGER (Analisis Semiotika Visual terhadap Karakter Sticker Chocolatos)
Brand maintenance is highly required in order to making the endurance and existence of a brand. There are so many variations that can be chosen in communicative way to convey a good image through the message. Free stickers provided by Chocolatos in LINE messenger is one of those examples. Chocolatos...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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