PENENTUAN HARGA PRODUK FUNCTIONAL DAN NON-FUNCTIONAL
Product price is one of the key to corporate profits, moreover product price is also a determinant of products success in the market. So, a proper product pricing is an important decision for corporates. There are many pricing strategies, besides using cost plus strategy, there are other factors tha...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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