PENGARUH NILAI BELANJA HEDONIS PADA PERILAKU PEMBELIAN SPONTAN DENGAN KONDISI EMOSIONAL SEBAGAI PEMEDIASI
Impulse buying behavior occurs suddenly, usually has the strength and determination to buy something quickly. Meanwhile, as time goes by the more widespread understanding that the sense of a spontaneous purchase purchase suddenly and quickly with no intention of buying earlier in certain product cat...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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