Pengaruh Afek pada Persepsi Risiko dan Sikap Konsumen dalam Pembelian Produk Negara Asing
This paper examines the effect of positive affect and negative affect toward social risk, psychological risk and consumer attitude in foreign product purchase decision.The 127 undergraduate student involve as participant for this experimental factorial design 3(positive affect/negative affect/neutra...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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