ASPEK BAURAN PEMASARAN YANG MEMPENGARUHI KEPUTUSAN UNTUK MEMILIH STUDI DI MM UGM-KAMPUS DOMISILI JAKARTA

This study aims to analyze to analyze the influence factors of marketing mix (product, price, promotion, place, people, process, and physical evidence) against the decision to choose studies at MM UGM - campus residence in Jakarta. The method of analysis used to support the proposed hypothesis is mu...

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Bibliographic Details
Main Authors: , Adrian Rengga Mukti, , Dra. Yulia Arisnani, M.B.A., Ph.D.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD