| Summary: | This study aims to analyze to analyze the influence factors of marketing mix
(product, price, promotion, place, people, process, and physical evidence) against
the decision to choose studies at MM UGM - campus residence in Jakarta. The
method of analysis used to support the proposed hypothesis is multiple linear
regression analysis method. The sample used in this research that the freshmen
and sophomores MM UGM Jakarta. Samples were taken using purposive
sampling method, the number of respondents is 100.
Results of this study showed that, of the marketing mix has significant on to
influence the decision factors for selecting studies MM UGM - campus residence
Jakarta but several factors such as location, promotion, people, and processes have
little effect, as well as the value of R Square indicates that factors mix has little
effect on the decision to choose studies at MM UGM - campus residence in
Jakarta. Factors - physical evidence (physical evidence) to be the most influential
among other 7P against the decision of choosing studies in MM Jakarta campus
residence.
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