ASPEK BAURAN PEMASARAN YANG MEMPENGARUHI KEPUTUSAN UNTUK MEMILIH STUDI DI MM UGM-KAMPUS DOMISILI JAKARTA
This study aims to analyze to analyze the influence factors of marketing mix (product, price, promotion, place, people, process, and physical evidence) against the decision to choose studies at MM UGM - campus residence in Jakarta. The method of analysis used to support the proposed hypothesis is mu...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: |
| _version_ | 1797036005010702336 |
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| author | , Adrian Rengga Mukti , Dra. Yulia Arisnani, M.B.A., Ph.D. |
| author_facet | , Adrian Rengga Mukti , Dra. Yulia Arisnani, M.B.A., Ph.D. |
| author_sort | , Adrian Rengga Mukti |
| collection | UGM |
| description | This study aims to analyze to analyze the influence factors of marketing mix
(product, price, promotion, place, people, process, and physical evidence) against
the decision to choose studies at MM UGM - campus residence in Jakarta. The
method of analysis used to support the proposed hypothesis is multiple linear
regression analysis method. The sample used in this research that the freshmen
and sophomores MM UGM Jakarta. Samples were taken using purposive
sampling method, the number of respondents is 100.
Results of this study showed that, of the marketing mix has significant on to
influence the decision factors for selecting studies MM UGM - campus residence
Jakarta but several factors such as location, promotion, people, and processes have
little effect, as well as the value of R Square indicates that factors mix has little
effect on the decision to choose studies at MM UGM - campus residence in
Jakarta. Factors - physical evidence (physical evidence) to be the most influential
among other 7P against the decision of choosing studies in MM Jakarta campus
residence. |
| first_indexed | 2024-03-13T23:39:19Z |
| format | Thesis |
| id | oai:generic.eprints.org:133445 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:39:19Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1334452016-03-04T07:52:56Z https://repository.ugm.ac.id/133445/ ASPEK BAURAN PEMASARAN YANG MEMPENGARUHI KEPUTUSAN UNTUK MEMILIH STUDI DI MM UGM-KAMPUS DOMISILI JAKARTA , Adrian Rengga Mukti , Dra. Yulia Arisnani, M.B.A., Ph.D. ETD This study aims to analyze to analyze the influence factors of marketing mix (product, price, promotion, place, people, process, and physical evidence) against the decision to choose studies at MM UGM - campus residence in Jakarta. The method of analysis used to support the proposed hypothesis is multiple linear regression analysis method. The sample used in this research that the freshmen and sophomores MM UGM Jakarta. Samples were taken using purposive sampling method, the number of respondents is 100. Results of this study showed that, of the marketing mix has significant on to influence the decision factors for selecting studies MM UGM - campus residence Jakarta but several factors such as location, promotion, people, and processes have little effect, as well as the value of R Square indicates that factors mix has little effect on the decision to choose studies at MM UGM - campus residence in Jakarta. Factors - physical evidence (physical evidence) to be the most influential among other 7P against the decision of choosing studies in MM Jakarta campus residence. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , Adrian Rengga Mukti and , Dra. Yulia Arisnani, M.B.A., Ph.D. (2014) ASPEK BAURAN PEMASARAN YANG MEMPENGARUHI KEPUTUSAN UNTUK MEMILIH STUDI DI MM UGM-KAMPUS DOMISILI JAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=74114 |
| spellingShingle | ETD , Adrian Rengga Mukti , Dra. Yulia Arisnani, M.B.A., Ph.D. ASPEK BAURAN PEMASARAN YANG MEMPENGARUHI KEPUTUSAN UNTUK MEMILIH STUDI DI MM UGM-KAMPUS DOMISILI JAKARTA |
| title | ASPEK BAURAN PEMASARAN YANG MEMPENGARUHI KEPUTUSAN
UNTUK MEMILIH STUDI DI MM UGM-KAMPUS DOMISILI
JAKARTA |
| title_full | ASPEK BAURAN PEMASARAN YANG MEMPENGARUHI KEPUTUSAN
UNTUK MEMILIH STUDI DI MM UGM-KAMPUS DOMISILI
JAKARTA |
| title_fullStr | ASPEK BAURAN PEMASARAN YANG MEMPENGARUHI KEPUTUSAN
UNTUK MEMILIH STUDI DI MM UGM-KAMPUS DOMISILI
JAKARTA |
| title_full_unstemmed | ASPEK BAURAN PEMASARAN YANG MEMPENGARUHI KEPUTUSAN
UNTUK MEMILIH STUDI DI MM UGM-KAMPUS DOMISILI
JAKARTA |
| title_short | ASPEK BAURAN PEMASARAN YANG MEMPENGARUHI KEPUTUSAN
UNTUK MEMILIH STUDI DI MM UGM-KAMPUS DOMISILI
JAKARTA |
| title_sort | aspek bauran pemasaran yang mempengaruhi keputusan untuk memilih studi di mm ugm kampus domisili jakarta |
| topic | ETD |
| work_keys_str_mv | AT adrianrenggamukti aspekbauranpemasaranyangmempengaruhikeputusanuntukmemilihstudidimmugmkampusdomisilijakarta AT drayuliaarisnanimbaphd aspekbauranpemasaranyangmempengaruhikeputusanuntukmemilihstudidimmugmkampusdomisilijakarta |