RELATBDNBSS OF RESOURCBS IN BUSINESS DIVBRSIFICATION: A RESOURCE.BASED VIEW (RBV) APPROACH TO MAXIMIZE CORPORATE ADVANTAGE
Successful companies that have many businesses in star and cash cow phase will not cease to expand their businesses. They understand well that if they do not diversify their business, all existing business that they have will go to the dog phase in the future and they have no business that can repla...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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