ANALISIS PENGARUH KEPUASAN PELANGGAN WANITA PADA LOYALITAS DIBENGKEL HONDA DAN TOYOTA
Loyal customer is not build in the short time, but need customer experiences in the long term and repurchased of the product in accordance with customer experience. This study proved that service quality impact to loyal women customer who came to the Honda or Toyota dealers. Factors hypothized to in...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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