PENGARUH FAKTOR-FAKTOR INTERNAL DAN EKSTERNAL TERHADAP PENGGUNAAN E-COMMERCE PADA USAHA KECIL MENENGAH (UKM)
This study aims to examine and analyze the use of e-commerce on SMEs by developing a model of the Technology Acceptance Model (TAM) by adding a model of success sisem DeLone and McLean updated information, as well as combining with external variables of the dimensions of culture and environmental st...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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