ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASANDANLOYALITAS PELANGGANPADA BELANJAONLINE
The goal of this research is analyzing factors that influence customer satisfaction and loyalty in online shop. This research use theory that applied in technology acceptance model (Davis, 1989) and information system success model (DeLone and McLean, 2003). This research uses 61 respondents. The di...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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