ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASANDANLOYALITAS PELANGGANPADA BELANJAONLINE
The goal of this research is analyzing factors that influence customer satisfaction and loyalty in online shop. This research use theory that applied in technology acceptance model (Davis, 1989) and information system success model (DeLone and McLean, 2003). This research uses 61 respondents. The di...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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| _version_ | 1797036151433854976 |
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| author | , Yan Mayasari P. R. , Prof. Dr. Jogiyanto Hartono M., MBA., CMA. |
| author_facet | , Yan Mayasari P. R. , Prof. Dr. Jogiyanto Hartono M., MBA., CMA. |
| author_sort | , Yan Mayasari P. R. |
| collection | UGM |
| description | The goal of this research is analyzing factors that influence customer
satisfaction and loyalty in online shop. This research use theory that applied in
technology acceptance model (Davis, 1989) and information system success
model (DeLone and McLean, 2003). This research uses 61 respondents. The
distribution of questionnaire is conducted by online through online shopping
customer forum. The research uses SEM based variance or Partial Least Square
(PLS) to analyze data. The result of this research show that service quality,
information quality, perceived usefulness, and perceived value have positive
influenced to customer satisfaction. Perceived usefulness, perceived value, and
user satisfaction have positive influenced to customer loyalty. Customer
satisfaction is the determinant factor from forming of customer loyalty online
shopping. |
| first_indexed | 2024-03-13T23:41:38Z |
| format | Thesis |
| id | oai:generic.eprints.org:134153 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:41:38Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1341532016-03-04T08:18:54Z https://repository.ugm.ac.id/134153/ ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASANDANLOYALITAS PELANGGANPADA BELANJAONLINE , Yan Mayasari P. R. , Prof. Dr. Jogiyanto Hartono M., MBA., CMA. ETD The goal of this research is analyzing factors that influence customer satisfaction and loyalty in online shop. This research use theory that applied in technology acceptance model (Davis, 1989) and information system success model (DeLone and McLean, 2003). This research uses 61 respondents. The distribution of questionnaire is conducted by online through online shopping customer forum. The research uses SEM based variance or Partial Least Square (PLS) to analyze data. The result of this research show that service quality, information quality, perceived usefulness, and perceived value have positive influenced to customer satisfaction. Perceived usefulness, perceived value, and user satisfaction have positive influenced to customer loyalty. Customer satisfaction is the determinant factor from forming of customer loyalty online shopping. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , Yan Mayasari P. R. and , Prof. Dr. Jogiyanto Hartono M., MBA., CMA. (2014) ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASANDANLOYALITAS PELANGGANPADA BELANJAONLINE. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=75164 |
| spellingShingle | ETD , Yan Mayasari P. R. , Prof. Dr. Jogiyanto Hartono M., MBA., CMA. ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASANDANLOYALITAS PELANGGANPADA BELANJAONLINE |
| title | ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASANDANLOYALITAS PELANGGANPADA BELANJAONLINE |
| title_full | ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASANDANLOYALITAS PELANGGANPADA BELANJAONLINE |
| title_fullStr | ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASANDANLOYALITAS PELANGGANPADA BELANJAONLINE |
| title_full_unstemmed | ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASANDANLOYALITAS PELANGGANPADA BELANJAONLINE |
| title_short | ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASANDANLOYALITAS PELANGGANPADA BELANJAONLINE |
| title_sort | analisis faktor faktor yang mempengaruhi kepuasandanloyalitas pelangganpada belanjaonline |
| topic | ETD |
| work_keys_str_mv | AT yanmayasaripr analisisfaktorfaktoryangmempengaruhikepuasandanloyalitaspelangganpadabelanjaonline AT profdrjogiyantohartonommbacma analisisfaktorfaktoryangmempengaruhikepuasandanloyalitaspelangganpadabelanjaonline |