ANALISIS PENGARUH EKUITAS MEREK TERHADAP MINAT BELI ULANG KONSUMEN (STUDI PADA PRODUK PERAWATAN WAJAH MEREK ERHA DI PONTIANAK
Long-term success of a brand is the emergence of repurchase intention from the customers. In the process of purchasing, consumers have a tendency to choose a product with strong brand equity because they think the product has a high quality. Erha is a brand that is managed by PT. Erha Clinic Indo...
| Egile nagusia: | |
|---|---|
| Formatua: | Thesis |
| Argitaratua: |
[Yogyakarta] : Universitas Gadjah Mada
2015
|
| Gaiak: |