ANALISIS PENGARUH EKUITAS MEREK TERHADAP MINAT BELI ULANG KONSUMEN (STUDI PADA PRODUK PERAWATAN WAJAH MEREK ERHA DI PONTIANAK
Long-term success of a brand is the emergence of repurchase intention from the customers. In the process of purchasing, consumers have a tendency to choose a product with strong brand equity because they think the product has a high quality. Erha is a brand that is managed by PT. Erha Clinic Indo...
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| Formato: | Tese |
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[Yogyakarta] : Universitas Gadjah Mada
2015
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