Relationship Marketing:The lesson That today's Marketer Ought to Learn (a Marketer'
Much of the work in marketing literature has endeavored greatly to explore the prevailing transition of the marketing paradigm in order to propose the nature and destiny that marketing as a living process should reflect and, entail. As such there is not much debate that can allude inadequacy of the...
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[Yogyakarta] : Universitas Gadjah Mada
1999
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