Evaluasi Efektivitas Pemasaran di Rumah Sakit Panti Waluyo, Solo=Evaluation of Effectiveness of Marketing at Panti Waluyo Hospital, Solo
ABSTRACT Hospitals undergo changes that were formerly social-based became social-business activities at present. As a result of financial difficulty of donors as well as of rapid technological development so that the hospital operation requires high cost. Therefore, hospitals need to be managed pro...
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[Yogyakarta] : Universitas Gadjah Mada
2001
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