Analisis Pengaruh Perceived Risk Terhadap Aktivitas Pengurangan Risiko Pada Proses Pengambilan Keputusan Pembelian. Analysis of Perceived Risk Influence on the Risk Reduction Activity in the Buying Decision- Making Proce
ABSTRACTThis research examines a model of perceived risk and risk reductions activity. Risk reductions activity are influenced by five factors, namely, product category risk (PCR), product specific risk (SR), benefit (BENEF), Cost andMonetary Loss (ML).For examining the hypothesis, the researcher us...
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[Yogyakarta] : Sekolah Pascasarjana Universitas Gadjah Mada
2003
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