Effects of Argument Quality, Need for Cognition and Issue Involvement to The Attitude Toward a Message Given Through Persuasive Communication
ABSTRACT The present study was an experimental study. The goal of the study was to find out the effects of the quality of an argument, need for cognition (NC) and the degree of issue involvement, altogether in determining the attitude toward a message given through persuasive communication. The subj...
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[Yogyakarta] : Universitas Gadjah Mada
2005
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