Analisis tipe pengarui kelompok referensi terhadap pembelian tv berwarna di Kotamadya Dati II Yogyakarta = The Analysis of Types of Influence Exerted by Reference Groups on Purchasing Color TV Set at Kotamadya Dati II..
The objectives of this research are (1) to identity the type of influence of the reference groups have on consumers in their purchases of motor-cycles and color tv sets, and (2) to find out the amount of effort that consumers make in seeking information before purchasing motor-cycles and color tv se...
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[Yogyakarta] : Universitas Gadjah Mada
1995
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