Constructing Kansei Database Using Conjoint Analysis To assist Product Development of Fashion Bag Design Based On Consumer's Image
In the case of fashion product, the consumer's image is very important as the decisive factor in the development of product design. Kansei engineering, as a kind of human ergonomic technology provides an effective approach to address image issues. The object in this research is natural fashion...
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[Yogyakarta] : Universitas Gadjah Mada
2005
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