Proses Pengembangan Produk Konsumen Berfokus Kebutuhan Pelanggan

ABSTRACT Besides being required to produce a competitive cost, industries also need to improve their products to maintain their profitability. This paper reports a case study of product improvement process on a health soap industry. The process involves survey of customers satisfaction level, develo...

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Bibliographic Details
Main Author: Perpustakaan UGM, i-lib
Format: Article
Published: [Yogyakarta] : Universitas Gadjah Mada 2005
Subjects: