Proses Pengembangan Produk Konsumen Berfokus Kebutuhan Pelanggan
ABSTRACT Besides being required to produce a competitive cost, industries also need to improve their products to maintain their profitability. This paper reports a case study of product improvement process on a health soap industry. The process involves survey of customers satisfaction level, develo...
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[Yogyakarta] : Universitas Gadjah Mada
2005
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