ANALISIS PROSES SENTRAL DAN PERIPHERAL SEBAGAI ANTESEDEN MODEL PERUBAHAN SIKAP KONSUMEN PADA IKLAN INDIRECT COMPARATIVE DAN NONCOMPARATIVE
ABSTRACT The primary purpose of this research is to test empirically several specific hypothesized differences in the structural relationships among attitudes toward the ads (Aid), brand cognition, attitudes toward the brand (Ab), and conation response specially in the case of indirect comparative v...
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[Yogyakarta] : Universitas Gadjah Mada
2002
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