HUBUNGAN SKEPTISME REMAJA TERHADAP IKLAN TELEVISI DENGAN PENGETAHUAN REMAJA TENTANG TAKTIK PEMASANG IKLAN
ABSTRACT This thesis is a cross-sectional study examined knowledge about advertisers' tactics and skeptical toward advertising in a sample of young adolescents. The study predicts that skepticism toward television advertising would be positively relate to knowledge about advertising tactics (hy...
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[Yogyakarta] : Universitas Gadjah Mada
2002
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