Mengukur Convergent Validity Dan Concurrent Validity Instrumen Market Orientation Terhadap Service Quality
This research aims to asses convergent validity in the approach/ instrument of market orientation developed by Narver-Slater, Kohli-Jaworski, Ruekert, and Deshpande, and to asses concurrent validity in market orientation and service quality. Primary data is obtained from respondents comprising of ma...
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[Yogyakarta] : Universitas Gadjah Mada
2004
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