Peta Baru Dan Arah Paradigma Pemasaran Abad 21
Entering the 2P' century, marketing faces a dynamic and constantly changing environment. Changes in technology, demographics, values, and life styles all have an impact on this field Virtually instantaneous communications have greatly increased global awareness, influencing marketing informatio...
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[Yogyakarta] : Universitas Gadjah Mada
1997
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