Pergeseran Paradigma dalam Pemasaran: Tinjauan Manajerial dan Perilaku Konsumen
Marketing as a field of study has been proven to have a significant progress especially in the practical ways conducted by marketing practitioners. Paradigm shifts covering new managerial and behavioural concepts and practices in marketing have been developed from time to time. This article mainly p...
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[Yogyakarta] : Universitas Gadjah Mada
1997
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