Theory Of Planned Behaviour Dalam Penelitian Sikap, Niat Dan Perilaku Konsumen
Models or theories of consumer behaviour derive for the most part from the behavioural sciences. One major theory developed by social psychologists such as Ajzen and Fishbein employing a cognitive approach, is the- Theory of Reasoned Action. This theory states that consumer behaviour can be predicte...
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[Yogyakarta] : Universitas Gadjah Mada
1998
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