Pengujian Antecedents Kepercayaan Konsumen Pada Merek Dan Pengaruhnya Terhadap Loyalitas: Peran Involvement Sebagai Variabel Moderator: Testing - Antecedents of Consumer Trust in a Brand and The Effect to Brand Loyalty..
Abstract: Three main factors that influence consumer's trust in a brand are: brand characteristics, company's characteristics, and consumer-brand characteristics. This research aims to test the involvement role as a moderating variable and the effect of each antecedent towards consumer...
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[Yogyakarta] : Universitas Gadjah Mada
2006
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