Pengujian Antecedents Kepercayaan Konsumen Pada Merek Dan Pengaruhnya Terhadap Loyalitas: Peran Involvement Sebagai Variabel Moderator: Testing - Antecedents of Consumer Trust in a Brand and The Effect to Brand Loyalty..

Abstract: Three main factors that influence consumer's trust in a brand are: brand characteristics, company's characteristics, and consumer-brand characteristics. This research aims to test the involvement role as a moderating variable and the effect of each antecedent towards consumer...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Perpustakaan UGM, i-lib
स्वरूप: लेख
प्रकाशित: [Yogyakarta] : Universitas Gadjah Mada 2006
विषय: