PERENCANAAN STRATEGI PEMASARAN PRODUK ASURANSI KESEHATAN PADA PT. ASURANSI TAKAFUL (THE PLAN MARKETING STRATEGY FOR HEALTH INSURANCE PRODUCT AF PT TAKAFUL INSURANCE)
ABSTRACT Background: The problems that are faced by management of Takaful Insurance are varies. Human resources are limited. Besides that, the company doesn't have a straight plan for marketing strategy for its health insurance product. This study was aimed to establish the plan. Method: This w...
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[Yogyakarta] : Universitas Gadjah Mada
2002
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