An Examination Of Perceived Quality, Satisfaction, And Loyalty Relationship : Applicability of Comparative and Noncomparative Evaluation
This paper evaluates alternative measurement approaches to investigating the relationship amongst perceived quality. customer satiVaction. and loyalty. The authors define and merrsure the 4:01.1- sirrwis within a relative attitudinal framework and �omparc these results to a noncompararive or imiiv...
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[Yogyakarta] : Universitas Gadjah Mada
2006
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