Kajian Efek Iklan Dan Advertorial Pada Pengetahuan Dan Persuasi Yang Dirasakan Stud1 Proses Adopsi Pangan Fungsional
ABSTRACT A laboratory experiment examines the effect of advertisement, advertorial, and source of information on the adoption process of functional food. The treatment levels in this experiment were company advertisement. public advertisement, company advertorials and public advertorial. One hundred...
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[Yogyakarta] : Universitas Gadjah Mada
2007
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