Studying a Television Audience in Malaysia: A Practice of Audience Ethnography in Kampung Papitusulem, Sabak Bernam, Selangor
This article discusses the ethnographic nature of audience studies and the practices of audience ethnography in Kampung Papitusulem, Sabak Bernam. Although ethnography has been adopted in the studies of media reception worldwide, it is not a popular methodological tradition among the media and comm...
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia
2016
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| Online Access: | https://repository.ugm.ac.id/274195/1/Pertanika%20Lily%20et%20al%202016.pdf |