Studying a Television Audience in Malaysia: A Practice of Audience Ethnography in Kampung Papitusulem, Sabak Bernam, Selangor
This article discusses the ethnographic nature of audience studies and the practices of audience ethnography in Kampung Papitusulem, Sabak Bernam. Although ethnography has been adopted in the studies of media reception worldwide, it is not a popular methodological tradition among the media and comm...
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia
2016
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| Online Access: | https://repository.ugm.ac.id/274195/1/Pertanika%20Lily%20et%20al%202016.pdf |
| _version_ | 1797036823702142976 |
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| author | Rofil, Lily El Ferawati |
| author_facet | Rofil, Lily El Ferawati |
| author_sort | Rofil, Lily El Ferawati |
| collection | UGM |
| description | This article discusses the ethnographic nature of audience studies and the practices of audience ethnography in Kampung Papitusulem, Sabak Bernam. Although ethnography has been adopted in the studies of media reception worldwide, it is not a popular
methodological tradition among the media and communication researchers in Malaysia. However, considering the multicultural nature of the Malaysian population and media, audience ethnography should be considered as one of the practical methodologies in media
and communication research in the country. Based on the empirical ethnographic research involving a group of Malay-Javanese women in Kampung Papitusulem, Sabak Bernam, this article presents the methodological issues of an ethnographic approach in studying Malaysian television audiences. The practice of audience ethnography in the kampung indicates that the methodology would likely be applicable in media audience research in rural Malaysia by considering practical data collection techniques including partial immersion of fieldwork, conversational interviews, and selected participant observation. |
| first_indexed | 2024-03-13T23:52:17Z |
| format | Article |
| id | oai:generic.eprints.org:274195 |
| institution | Universiti Gadjah Mada |
| language | English |
| last_indexed | 2024-03-13T23:52:17Z |
| publishDate | 2016 |
| publisher | Universiti Putra Malaysia |
| record_format | dspace |
| spelling | oai:generic.eprints.org:2741952018-02-26T07:59:59Z https://repository.ugm.ac.id/274195/ Studying a Television Audience in Malaysia: A Practice of Audience Ethnography in Kampung Papitusulem, Sabak Bernam, Selangor Rofil, Lily El Ferawati Social and Cultural Anthropology Race and Ethnic Relations Social Sciences This article discusses the ethnographic nature of audience studies and the practices of audience ethnography in Kampung Papitusulem, Sabak Bernam. Although ethnography has been adopted in the studies of media reception worldwide, it is not a popular methodological tradition among the media and communication researchers in Malaysia. However, considering the multicultural nature of the Malaysian population and media, audience ethnography should be considered as one of the practical methodologies in media and communication research in the country. Based on the empirical ethnographic research involving a group of Malay-Javanese women in Kampung Papitusulem, Sabak Bernam, this article presents the methodological issues of an ethnographic approach in studying Malaysian television audiences. The practice of audience ethnography in the kampung indicates that the methodology would likely be applicable in media audience research in rural Malaysia by considering practical data collection techniques including partial immersion of fieldwork, conversational interviews, and selected participant observation. Universiti Putra Malaysia 2016 Article PeerReviewed application/pdf en https://repository.ugm.ac.id/274195/1/Pertanika%20Lily%20et%20al%202016.pdf Rofil, Lily El Ferawati (2016) Studying a Television Audience in Malaysia: A Practice of Audience Ethnography in Kampung Papitusulem, Sabak Bernam, Selangor. Pertanika Journal of Social Science and Humanities, 24 (3). pp. 1165-1179. ISSN 0128-7702 http://www.pertanika.upm.edu.my/JSSH.php |
| spellingShingle | Social and Cultural Anthropology Race and Ethnic Relations Social Sciences Rofil, Lily El Ferawati Studying a Television Audience in Malaysia: A Practice of Audience Ethnography in Kampung Papitusulem, Sabak Bernam, Selangor |
| title | Studying a Television Audience in Malaysia: A Practice of
Audience Ethnography in Kampung Papitusulem, Sabak
Bernam, Selangor |
| title_full | Studying a Television Audience in Malaysia: A Practice of
Audience Ethnography in Kampung Papitusulem, Sabak
Bernam, Selangor |
| title_fullStr | Studying a Television Audience in Malaysia: A Practice of
Audience Ethnography in Kampung Papitusulem, Sabak
Bernam, Selangor |
| title_full_unstemmed | Studying a Television Audience in Malaysia: A Practice of
Audience Ethnography in Kampung Papitusulem, Sabak
Bernam, Selangor |
| title_short | Studying a Television Audience in Malaysia: A Practice of
Audience Ethnography in Kampung Papitusulem, Sabak
Bernam, Selangor |
| title_sort | studying a television audience in malaysia a practice of audience ethnography in kampung papitusulem sabak bernam selangor |
| topic | Social and Cultural Anthropology Race and Ethnic Relations Social Sciences |
| url | https://repository.ugm.ac.id/274195/1/Pertanika%20Lily%20et%20al%202016.pdf |
| work_keys_str_mv | AT rofillilyelferawati studyingatelevisionaudienceinmalaysiaapracticeofaudienceethnographyinkampungpapitusulemsabakbernamselangor |