The Role of Intention to consume in creating Autobiographical Memory
Children are a unique and also potential market. They are unique because they usually do not spend their own money but they may have high purchasing power back-up. They are potential because from the numbe r of kids and the amount they spend, they are big and promising. Markets for kids consist of t...
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[Yogyakarta] : Universitas Gadjah Mada
2008
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