Indonesian millennial consumers’ perception of tempe – And how it is affected by product information and consumer psychographic traits
Nine different tempe (five traditional and four modernised versions of tempe) were tested by 165 millennial consumers (63.6% women) in blind and informed sessions. The effects of information on hedonic response, sensory perception, collative properties and the product-elicited emotions were evalua...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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2020
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| Online Access: | https://repository.ugm.ac.id/277983/1/Indonesian%20millennial%20consumers%20perception%20of%20tempe%20%E2%80%93%20and%20how%20it%20is%20affecte.pdf |