Enablers and Barriers of Omnichannel in Traditional Grocery Retailers
The development of information, communication, and technology (ICT) provides opportunities for traditional grocery retailers to expand their potential market share and competitiveness. The objective of omnichannel implementation in retail is to integrate the supply chain and sales channels. However,...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
IEEE Computer Society
2022
|
| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/278905/1/Febriani_TK.pdf |