The Role of Online Food Delivery Services in the Competitiveness of the Yogyakarta Culinary Industry during the Covid-19 Pandemic
Culinary business actors in the culinary industry at Yogyakarta provide Online Food Delivery Services to facilitate the trade. This study, therefore, aims to identify the benefits of Online Food Delivery Services as well as the market reach from the providers' point of view, and further analyze...
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| Format: | Article |
| Language: | English |
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Gadjah Mada University
2022
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| Online Access: | https://repository.ugm.ac.id/281890/1/68508-262872-4-PB.pdf |
| _version_ | 1797037494619865088 |
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| author | Salma, Dariya Nawar Rachmawati, Rini |
| author_facet | Salma, Dariya Nawar Rachmawati, Rini |
| author_sort | Salma, Dariya Nawar |
| collection | UGM |
| description | Culinary business actors in the culinary industry at Yogyakarta provide Online Food Delivery Services to facilitate the trade. This study, therefore, aims to identify the benefits of Online Food Delivery Services as well as the market reach from the providers' point of view, and further analyzes the intrinsic role played in increasing competitiveness in the culinary industry of Yogyakarta during the Covid-19 pandemic. The process involved a qualitative method, where data was collected through semi-structured interviews, observation, and documentation. Subsequently, qualitative descriptive analysis techniques were used for analysis. Based on the study results, online food delivery services were determined to be beneficial in terms of effectiveness and efficiency in performance, organizational structure, and strategic and competitive advantage. The providers reportedly reached markets at distances up to 25 km-30 km. These actors play a significant role in increasing the competitiveness of the creative industry, particularly in the culinary sub-sector in Yogyakarta City during the pandemic. Moreover, this assumption is based on aspects of competition between similar companies, where the bargaining power of buyers, the threat of new entrants and substitute products were significant. © 2022 Gadjah Mada University. All rights reserved. |
| first_indexed | 2024-03-14T00:04:12Z |
| format | Article |
| id | oai:generic.eprints.org:281890 |
| institution | Universiti Gadjah Mada |
| language | English |
| last_indexed | 2024-03-14T00:04:12Z |
| publishDate | 2022 |
| publisher | Gadjah Mada University |
| record_format | dspace |
| spelling | oai:generic.eprints.org:2818902023-11-17T02:54:31Z https://repository.ugm.ac.id/281890/ The Role of Online Food Delivery Services in the Competitiveness of the Yogyakarta Culinary Industry during the Covid-19 Pandemic Salma, Dariya Nawar Rachmawati, Rini Geography and Environmental Sciences Culinary business actors in the culinary industry at Yogyakarta provide Online Food Delivery Services to facilitate the trade. This study, therefore, aims to identify the benefits of Online Food Delivery Services as well as the market reach from the providers' point of view, and further analyzes the intrinsic role played in increasing competitiveness in the culinary industry of Yogyakarta during the Covid-19 pandemic. The process involved a qualitative method, where data was collected through semi-structured interviews, observation, and documentation. Subsequently, qualitative descriptive analysis techniques were used for analysis. Based on the study results, online food delivery services were determined to be beneficial in terms of effectiveness and efficiency in performance, organizational structure, and strategic and competitive advantage. The providers reportedly reached markets at distances up to 25 km-30 km. These actors play a significant role in increasing the competitiveness of the creative industry, particularly in the culinary sub-sector in Yogyakarta City during the pandemic. Moreover, this assumption is based on aspects of competition between similar companies, where the bargaining power of buyers, the threat of new entrants and substitute products were significant. © 2022 Gadjah Mada University. All rights reserved. Gadjah Mada University 2022 Article PeerReviewed application/pdf en https://repository.ugm.ac.id/281890/1/68508-262872-4-PB.pdf Salma, Dariya Nawar and Rachmawati, Rini (2022) The Role of Online Food Delivery Services in the Competitiveness of the Yogyakarta Culinary Industry during the Covid-19 Pandemic. Indonesian Journal of Geography, 54 (1). pp. 147-153. httpc://https%3A%2F%2Fbrxt.mendeley.com%2Fdocument%2Fcontent%2F77967012-9e2b-3b1d-b076-9cfc90b49b74 10.22146/ijg.68508 |
| spellingShingle | Geography and Environmental Sciences Salma, Dariya Nawar Rachmawati, Rini The Role of Online Food Delivery Services in the Competitiveness of the Yogyakarta Culinary Industry during the Covid-19 Pandemic |
| title | The Role of Online Food Delivery Services in the Competitiveness of the Yogyakarta Culinary Industry during the Covid-19 Pandemic |
| title_full | The Role of Online Food Delivery Services in the Competitiveness of the Yogyakarta Culinary Industry during the Covid-19 Pandemic |
| title_fullStr | The Role of Online Food Delivery Services in the Competitiveness of the Yogyakarta Culinary Industry during the Covid-19 Pandemic |
| title_full_unstemmed | The Role of Online Food Delivery Services in the Competitiveness of the Yogyakarta Culinary Industry during the Covid-19 Pandemic |
| title_short | The Role of Online Food Delivery Services in the Competitiveness of the Yogyakarta Culinary Industry during the Covid-19 Pandemic |
| title_sort | role of online food delivery services in the competitiveness of the yogyakarta culinary industry during the covid 19 pandemic |
| topic | Geography and Environmental Sciences |
| url | https://repository.ugm.ac.id/281890/1/68508-262872-4-PB.pdf |
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