The Acceptance of Halal Food Products Among Non-Muslim Consumers in Indonesia
The purpose of this paper is to examine the factors that influence non-Muslim consumers’ acceptance of halal food products. It proposes a hypothesis that non-Muslim consumers’ acceptance is influenced by halal knowledge, the perceived credibility of the halal logo, the perceived quality of halal pro...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://repository.ugm.ac.id/282712/1/The%20Acceptance%20of%20Halal%20Food%20Products%20Among%20Non-Muslim%20Consumers%20in%20Indonesia.pdf |